A Step-By-Step Guide to Whoring Yourself Out on Audio

Before we get into the technical stuff, there are some important things that you must consider and pre-plan before making the commitment to starting a podcast.

Let’s dig into it!

1. Identify Your Niche And Or Brand

If you already have one, write down 5 adjectives that describe it. These 5 things should match the goal and content of each episode of your podcast.

So for example, you sell cupcakes. So your podcast should obviously surround all things relating to cupcakes. What kind of cupcakes are they? Are the cupcakes custom designed by you? Do you specialize in cupcakes that are shaped like vaginas, are inspired by famous dead celebrities, garbage pail kids, or do you slay at making them for weddings, or divorces? Are you a vegan cupcake goddess? Maybe you only make black funeral cupcakes that sing when you bit into them. The point is, think about what your unique proposition is amongst all the other cupcakeateers on the planet and how you would seduce the world with your brand.

Using this cupcake example, for shitz and giggles lets say the five-word breakdown would be: cupcakes, vegan,  dead celebrities, divorce, recipes

Next you’ll need to decide what you offer to an audience. Why would people want to listen to your podcast? What valuable information can folks pick up or apply to whatever it is they are doing. What makes you stand out? Maybe you cupcake smash your guests, or make them taste test them blindfolded standing on a chair and video that portion for your coinciding YouTube channel. If you use my idea, I want royalties.

2.  Word Vomit

On a piece of paper spew words that pop up that you think of when it comes to cupcakes. Icing, Batter, sugar free substitutes & their health benefits, or how to make them from tree bark…etc etc.  Anything you think of can basically be turned in to a podcast. What are all the things you can talk about that relate to your niche or target market? Can you teach them something? Do you have a competitive edge, a secret family recipe? Are you willing to share stories of your experience like how you started your business or created your niche?? Perhaps you can provide insights to your business model, and how you market your cupcakes. What about interviewing and featuring experts in your niche? I think you catch the savvy drift.

3. Decide on a host

Chances are you may want to have your podcast available on iTunes, but you will need a provider to host your podcast where you will upload it after it is recorded. From the host, your Podcast will automatically be sent to iTunes once you have that part of the configuration set up.

There are several podcast hosts available. I’ve been using PodOmatic. I find the layout not overly sophisticated and beginner user friendly. The channel I find also looks more professional and not as boring as other ones that I have seen. The downside is that the free plan does not include much storage so I am looking to switch. Another host I discovered through my hero Tim Ferris is Libsyn. This is a paid service but you can get quality hosting for as little as $5 for 50mb of storage. Plans do not exceed $75 per month so depending on what you might need will dictate what plan you will need to be on. It has fast and reliable downloading, is optimized for both audio and video distribution, and has multiple publishing destinations including iTunes. The BEST part is if you choose an advanced plan, you receive a mobile app designed just for you! I have not seen this anywhere else and it is pretty f#cking awesome! Trust me, I’m rethinking my first choice; however switching can be costly and a huge pain in the ass handle.

Set up your podcast host account. Please Note: You are not able to link your podcast to publisher such as iTunes until you have recorded and uploaded your first episode to your podcast host! Publishers such as iTunes will not be able to pick up on the RSS feed for your podcast until then. The good news is that each time you upload a new episode to your host, iTunes will piggy back to pick it up for you.

4. Get A Call Recorder

You will need this for Skype or whatever services you will be using when you are hosting distance interviews. Call recording is not included in Skype and is actually a third party add-on you will need to download and install.

5. Choose An Audio Recording Source

There are a shit ton of audio programs you can use to record your podcasts. It’s a trial an error process and mainly comes down to comfort and preference. Some people like Audacity, which I’ve used and found to be complex, or alternatively Mac users like myself can use Garageband. It’s geared towards musicians; however, the user-friendly interface, and ability to create a Master Podcast Template is what hooked me.

6. Create A Master Podcast Template

Naturally this is the next step. Duh. This is to be done inside your podcast recording program, and will literally make your world go around. The template generally will go as follows:

• Pre-Roll: this is your chance to be a big star. No, actually here you just let folks know who you are, and the episode title/number, sponsor notes, and whatever little plug-ins your sassy heart desires. Minus the prostitution and killing men. Unless you really want to. LOL.
• Intro Music (optional): Most notable podcasts have innovative intro music. You can have someone narrate it, or you can use recorded bits of something cool of your own over the music. If you want something really professional. I would suggest you stalk down an audio production dude to out together this 30 bit for you. Hey, maybe you can get Morgan Freeman to narrate your intro; he did a good job with the ducks unlimited series? Hmm, wait not sure if that was the one. It was some nature special though, and he did his monotone best. Trump might do a good job. That is, if you like assholes. GO TO UPWORK TO FIND AN AUDIO GURU if you don’t know anyone in the industry.
• Introduction: A summary about Podcast, and if applicable an ego stoking before welcoming your guest.
• Interview: If in person. Drag this single file and delete the second interview slot.
• Interview (1) only if distance recording: Your voice
• Interview (2) only if distance recording: Your guests voice
• Post-Roll: Final notes, call to action, where people can find you.
• Outro Music (Optional): Same guidelines as before. Trump or no Trump.

You will want to save this template in your podcast folder

7. Create Podcast Folder

On your Mac or PC, you will want to create a folder to hold your Master File, Master Template, your MP3 episodes and all marketing and media related materials. A little tip to keep certain files at the top add an underscore before the file name like so: _HotGuestIntro.garageband. Files will maintain alphabetical order.

8. Have A General Release

Get it signed and dated by each guest. This will cover your ass against liabilities. Make sure to include your company info, and contact information, along with any disclaimers applicable like if your guest or you discuss the time you wore superman capes and did flips on a trampoline while drinking beer bongs. Or the time you were experimenting with walking on stilts while juggling live grenades. It’s a good idea to mention in your blog description and on the release a disclaimer that you/they are professionals, and that people that are not highly trained or skilled in that area should not attempt those acts,  and that you are not held responsible for any incidents of injury or death as a result of the conversations held on the podcast. Yadda yadda yadda.

9. Equipment

Besides your PC or Mac it is recommended you invest in some quality equipment for podcasting to produce higher quality sound. An external microphone will prove to make you look badass, and also give you crisp, clear sound so even the mice could hear a silent but deadly toot. Out of all the choices I’ve had, I picked the Blue Yeti  with a Mic Wind Filter since I record outside sometimes on patios, and in restaurants. Again, this is user friendly and high quality without breaking the bank.

You can invest in headphones but I don’t particularly think they are necessary. If you do want to get them you can find a suite like this to get the microphone, headphones and Mic filter packaged together. Here it is on Amazon.

10. Create A Podcast Outline

You will want to have some organization and establish a flow to keep your podcast on track and on time. Typical podcasts will hold the attention of listeners for around 25-35 PROVIDING you haven’t bored the shit out of them in the first five minutes. I created one with my logo and podcast image and saved it as a template that when I have a new guest, I will open and plug in info like the date of the podcast, any information that relates to my guest and topics of conversation that I want to address and that I think my listeners would want to know or benefit from.  I suggest you can send you guest a copy in advance as a PDF so they know what to expect in advance. This also give them the chance to mentally prepare or have their team counter anything they may have an issue with.

11. Test Out

Do a dry run using of all your equipment and your outline. Have your mom or dog sit in as your lucky guest. Using your outline and all the tools I provided you, go ahead and do it. To start a simple 10-minute podcast will do.

Once you are finished recording the audio file, open up your Master Template and drop in your intro that you may have prerecorded and then your Intro Music. You then can drop in your single audio file if you are having your guest on in person. I typically record while with my guest in person for bonding over booze purposes, and that’s just the feel of how I like my podcast feel. Up close and personal. If you do end up doing distance recording you will want to use a split audio feature to clean up sound in each side. So you would then use the Interview 1 and Interview 2 slots for those. Finally you will add in your Outro Music.

Again Note: Using a split app to split the audio is only necessary when using the call recorder in distance podcasting. It is used to separate your audio versus your guest audio to provide cleaner sound.

Once you have completed editing and piecing together your podcast export the audio file as an MP3.

12. Upload And Grow

Hypothetically now you would convert the file to MP3 if needed, and then upload the episode to your podcast host to then submit it to iTunes. Once iTunes pick up your podcast RSS feed you are good to go. iTunes automatically will detect new episodes you upload to your podcast host. Some will take some times but others will appear the following day.

Once you’ve put together the magic formula outlines about as it pertains to your style and brand, moving forward you basically just need to put yourself in the shit, dipping your pretty pedicured tootsies in it. There’s no better way than to just go for it. You get better with experience like with anything else and once you are comfortable your personality will shine through making you stand out even more.

I truly hope you have found this valuable and not overwhelming. I put a lot of information in here for you a simply put as I could. Now it’s up to you take action.

How to Pick a Podcast Launch Date

“When am I going to launch my podcast?”

An important part of starting a podcast is to pick the podcast tentative launch date. Now you might want to say, “Well, I’m going to launch next week.”

Pick the launch date without a hurry

That’s totally fine; you could hypothetically prepare for the launch, have some episodes recorded, etc.

However, it’s better to give yourself and your audience some time to actually get excited about the launch date because your launch date should be treated like an event. 

That’s the best way to approach launching your podcast. Don’t just like, “Oh, here it is.” You want to make it a big deal, right? This is a big deal. You’re putting a lot of work, time, effort, sweat, recording, interviews, scheduling, all this other stuff.

Let’s make it worth it and make it a big, big day. 

When to set a podcast launch date

It’s recommended having your launch date set at least three weeks from now. That way you can fully get prepared, get the equipment, the artwork ready, etc.

There are also things such as your intro, getting your intro music or the voiceovers recorded if you want to go down that route. 

But again, you need time to let your audience know that this is coming out. You can start teasing it, even inviting people to a launch party and all these kinds of things. You can also tell your network about it so they all know when to promote it for you too.

But before going deeper, pick a launch date. Also consider that Tuesdays and Thursdays work out really well for podcasting. That’s when iTunes has certain things that can help promote your show a little bit more. 

For now, just pick a launch date, put it on the calendar, and share it anywhere you can, such as social media, your website, etc.

How to Design a Podcast Artwork? The Ultimate Guide

When people search for your show and find it, what do they see first before listening to a second of your content or even seeing your show title?

They see the cover art of your podcast. And there are some very specific requirements that iTunes has for your artwork.

The artwork is significant because Apple specifically loves to showcase nice-looking podcasts. It’s said that the better your artwork is and the higher quality it has, the more likely it is that you’re going to be featured.

So, if you don’t have any artwork or have really cruddy-looking artwork, they’re definitely not going to want to promote it because they want to promote things that look great, just like their own products.

Requirements for the podcast artwork

Now, let’s walk through the requirements, and then we’ll share some resources for you where you can get some of them designed.

The image requirements for iTunes are as follows. First of all, you need a square image of at least 1400 by 1400 pixels. It’s going to be quite large already, at a minimum size. However, it’s recommended to go with the max size, preferably 3000 by 3000 image. That way, it looks best on most of the devices out there.

Secondly, you’re going to have it at 72 dpi. It’s stuff that you can give and hand off to your art person or your graphic designer, or if you know how to do this yourself in Photoshop, you can just take these requirements into account.

Number three, you’ll need it to be a JPG or a PNG format. Either one works well, and that’s what’s required by iTunes.

Number four, you need it to be in the RGB color space. So, again, this is a little bit more technical.

Then finally you need it to be compressed. Compressed means the file size needs to be relatively small or minimal because you can get quite heavy images at the 3000 by 3000 pixel range. You can use different free tools or applications to minimize the size without degrading the look of your image.

That’s going to be CompressJPG.com, or if you’re using a PNG, very simply, CompressPNG.com. Take your 3000 by 3000 image. You put it through one of those websites, whichever one is your file name or format.

Then you’re going to have the same file. It’ll look great, but it will be a lot less in terms of the space that it takes up. It’s helpful when people download your show and when it gets shown on iTunes and whatnot.

Another iTunes requirement is to make sure that your square artwork looks good at a smaller size as well. So, for example, it might look great at 3000 by 3000, and you might put a lot of words in there and stuff. But when you shrink it down to, maybe, 150 by 150, many of those things you would have on there would typically disappear or just be illegible.

Make sure that you design it in a way that it looks great at the large size, 3000 by 3000, but also good at around 150 to 150, so when you shrink it down, you could still have it be readable—still see your face, if you choose to put that on there. Remember, people are looking at these on their phones sometimes. 

What to put on the artwork? 

For example, you can check iTunes and adopt one to your taste. You can notice that faces are typically what people choose for personal brands by checking iTunes. It’s not always the case, but personal brands often use their face because that’s their brand. They are their brand. There are even cartoon versions of people there.

In short, including your face is totally okay to do. You can include part of your face or a full face; that’s your choice. What’s really cool is it’s your podcast, and you can design your artwork however you want. Just make sure it looks great when it’s small, and it portrays exactly what you want it to show.

A lot of brands use images that you can find on their website or at their event. That helps continue the conversation and makes the podcast a part of their brand as well.

Other ones are more simple. For example, you’ll see a logo with a clear, very easy-to-read logo and name there.

Also, check the category you’re going to get into, look at the images that are there, and see what stands out and what you could do to be different.

You can check and find the ones that look different and actually design something different if possible because, remember, people see these things first before they even listen to a second of your podcast.

Also, check the top audio podcast section on iTunes. You can also look at the top episodes, seeing which topics are most popular. Just look around. See what’s working. See what can work for you and adopt your own style.

But the best part is that you can change it over time, so don’t worry about it being perfect. You just have to get started.

You can always change things later. It’s the same thing with your artwork, the same thing with other aspects related to your podcast.

You can change those things later, but you do need to move forward and get your audio podcast artwork designed.

How to create artwork?

There are a couple of references if you can’t create artwork on your own or have a teammate who can help you or a designer at hand.

Fiverr: It provides services that other people do for you, anything from graphic design to digital marketing, article stuff, and even just fun random things like you could literally pay somebody just to say your name for five minutes.

It’s weird and random but also cool because you can get lucky and find somebody that’s great.

Typically designing artwork for a podcast may cost anywhere between $5 to $20, $25. Sometimes you get what you pay for, and you will get a $5 item back, so be careful.

Be a little bit careful if you’re getting artwork designed here. Still, it’s the fastest and cheapest way to get somebody else to do artwork for you. Again, you can always redesign these or re-upload new artwork later. 

Upwork: Upwork is another freelance site where you can find people to work for you. However, instead of finding people, depending on the task, you post your job up, and different people will react to it, “Yes I want to do that, and here’s for how much.”

The downside is that it’s going to take a little bit longer. It does take some time, and typically, it’s also going to be a little bit more expensive than Fiverr.

Canva: If you’re up to the task, you can create a design on your own, even if you don’t have Photoshop, using a tool called Canva. Canva is typically known for making it really easy for anybody to create materials that you can use on social media. 

There are all kinds of different graphics you can create using Canva. And, of course, you can create your own podcast artwork here too.

It’s effortless with the drag and drop feature. If you want to do just a first version to have it up and ready by the time launch goes out, you can use Canva.

But remember, Canva is for those of you who don’t have a designer or design experience or Photoshop experience of your own. All you have to do is click on custom dimensions, 3000 by 3000, and then design. 

Then you will have a template that you can work elements adding to it. You can add a background, upload your logo, and put it there. Make sure your logo is PNG with a transparent background. You can also put little charts and icons there. There are many things you can do to create your cover art on your own using this tool.

5 Essential Aspects to Consider before Starting a Podcast

Today, we’re going to nail down the details of your show, everything iTunes sees, from the title to the podcast host and the description, to other things like the structure of your show.

So, let’s get right into it.

Podcast title

Alright, so the first and most important thing to figure out is your podcast title, the name of your show. It’s essential for obvious reasons, right?

This is what you’re going to say, this is what your show becomes, this is what people are going to say when they share it with other people.

On iTunes, after the artwork, you’ll see the show title. So, we need to figure out a great name for your show. Now, there’s no wrong way to do this, or even right way to do this.

It’s your show, you can do it anyway you want. You can have any title that you’d like. However, there are great titles out there for podcasts and some that probably could be better.

On iTunes, go through and see a bunch of different podcasts and go over the different styles out there. That way, you can figure out what works for you, your purpose, direction, and personality.

Again, there’s no wrong way to go about this, and you can change the name of your show later.

Don’t get too hung up on this, but imagine yourself saying the name of your show to other people.

Another great test for you is to see if your show title describes what your show’s about,

If it is, well then, great. You’ve accomplished a lot of what’s very difficult, which is getting people to understand what your show’s about.

Now, that being said, there are a lot of show titles out there. So there can be titles that, when you read it, you’re not exactly sure what it’s about.

That’s okay too. Again, you don’t necessarily have to have a show title that describes exactly what the show is about.

There are ones that do that, and that do that very well. Obviously, for example, there’s Hardcore History, which gives you a good example of, “Okay, this is about history.” Then, there is Planet Money, so that’s going to be about money. So, these titles describe what the show is about.

However, there are other ones out there that don’t really describe what the podcast is about. For example, Lore doesn’t describe what that is exactly about. On the other hand, there’s the podcast Nerdist, which does give you an idea that this is a nerd sort of show. It’s related to nerd stuff.

Or Sword and Scale, what is that about, right? One may know what those are about only if he listened to them.

In short, you don’t have to have a show title that describes what the show is about. There could be some hidden meanings there. However, you’re going to make it a little bit more difficult for yourself if you go down this route. Now, if you truly want to go down that route, do it. It can be awesome. But remember that you’re going to have to work a little bit harder to get people to understand that this is something they want to listen to.

Obviously, your artwork’s going to play a role in that too, and how you share it, and how you launch it.

There are also personal brands that just name the show after themselves. So, for example, there is the Dave Ramsey Show, or the Bill Bennett Show, Joe Rogan Experience, Katie Couric, etc.

You could do it that way too. However, if you’re a personal brand, you don’t have to go that way.

Again, it’s totally up to you. Again, there’s no right or wrong way to do this, but have it be something that reflects you, something that has meaning, and it could be as simple as you want it to be.

You don’t want to have a title that’s 100 words in length. Remember that you need to keep it short because people are breezing through these. When people click on them, it only shows so many.

Before we move on to the description, the last thing to mention is that titles generally don’t mention the word “podcast” in them.

People don’t do that anymore. So people sort of just already know that it’s a podcast, and you don’t have to worry about that.

You can save some space there by not calling it a podcast. Instead, you can call it something a little bit more formal if you’d like. Or not if you don’t want to.

Again, be open to creativity, be yourself, and put your own direction and style into it. So just keep that in mind.

One thing you might be able to do is to talk about this with other people.

That’s one of the best things you can do with your friends, family, colleagues, anybody that’s around you.

Tell them you’re going to start a show, get them excited about it, and tell them what your ideas are for the title of your podcast. Just kind of get their gut reaction from it.

That will be the best way to select something that works for you and gets a good reaction, which people will see in the podcast directories’ lists. 

Podcast description

Okay, beyond your title, the next important thing is the description of your show. It’s a paragraph that relates to your show.

The most important thing to remember with your description is that you need to describe your show as if you’re describing it to a human.

People are going to come to this page and decide whether or not they’re going to listen to your show, and they will absolutely read this.

This is what you’re going to use. It’s almost like a sales copy to get them to click play on one of your episodes.

The description is fundamental. You need to let this person who’s ending up on this page know that they’re on the right spot, and they’re going to get some good stuff related to whatever it is that they’re looking for.

Another reason why podcast description is so essential to writing for humans is because a lot of the time, podcasters may put keywords in it like crazy, where it doesn’t even make sense for a human being. Still, it makes sense for a search engine, and iTunes is also a search engine.

People search for terms here, and podcast results show up based on a number of factors.

Those factors are the title of the podcast, the description, and then finally, you can also have your episodes show up based on the keywords that are there as well. So that’s really important to understand.

If it’s possible for you to include the keyword in your title without it being obvious that you are keyword stuffing, then put it. Otherwise, don’t do that, as iTunes and Apple will reach out to you, and they will threaten to take your showdown and remove it if you don’t comply.

Focus on the description to add some keywords naturally. Write is as if you’re writing for another person who’s actually coming to the podcast page and decides whether or not to listen to your show. You can check successful podcasters’ descriptions if you’d like and use them as sort of a basis and foundation for yours.

In the description, include keywords about things you’re going to talk about. For example, podcasting, ebooks, online courses, affiliate marketing, getting things done, and those kinds of things.

Write for human beings, and make it a great paragraph; spend some time on it.

Show type

Next, we will talk about show type. What it means is, are you going to conduct a solo show or are you going to conduct an interview show, where you’re always having new guests come on? Or maybe you’ll have something a little bit different, like more of a journalistic, sort of research-based kind of show. Maybe you’re going to have one that’s more like storytelling or based on chapters that kind of build on each other every single week.

What kind of show do you want? Listen to different podcasts, or maybe you listen to a bunch already and consider the show types they have. Are they interviewing other people, and is that something of interest to you? Are you actually doing shows by yourself? Or maybe it’s a combination.

Or you can do both. That’s a great option because, with interview shows, you get a lot of great relationship building with your guests, and it becomes a great way to get them to come on to also share some advice that you wouldn’t be able to give to your audience yourself. It’s also interesting to do solo shows, which are, yes, a little bit more challenging because it’s more than just asking questions.

Solo shows are also challenging because you’re just by yourself, and you have to kind of keep the energy going, and you have to just keep it flowing well. This does prove to be quite tricky, but you learn over time.

It’s actually a very, very good way of proving your expertise, sharing authority, and earning more trust with your audience too.

It’s not just you and a guest. It’s actually you, the one teaching as if a person was in your classroom, that sort of thing. So it’s up to you. Just start thinking about what show type you want.

How do you actually want it to be? Make a decision on that now before you actually start determining what your shows are going to be about: if you’re actually going to have guests come on, that sort of thing.

Consider what kind of show type you want. If you need some inspiration, go into your favorite podcasting sections and start listening to shows and kind of figure out a style that works for you.

Length of podcast episodes

Alright, next, let’s talk about the length of your episodes.

Let’s say you were trying to conduct an interview, and your shows were always a half-hour in length. Well, what if that interview was going really well?

Are you going to cut that short, or rush things, or be rude to your guest and say, “Oh, sorry. We’re done with our time.”

No, you’re not going to do that, right? Yes, you can shoot for a specific general period in terms of the length of your show, but the length of your show should be however long it needs to be to provide the value that you want to deliver, right? So that’s how long the show should be.

Also, on the flip side, what if you were doing a solo show, and you were shooting for a half-hour, but you were 15 minutes in, and you already talked about everything you wanted to talk about, and you did it in a very brilliant way?

Does that mean you have to add 15 minutes of extra stuff of fluff? No, you shouldn’t have to do that. All this to say, don’t worry so much about sticking to a specific time. Just have a general idea about how long you want your show to go.

Some of the shows may go a half-hour, while others may go up to a little over an hour. So there’s a little bit of difference there.

Now, if there was a significant difference and it was kind of inconsistent, then that’s where you might need to worry about people unsubscribing.

Maybe they’re going to expect an hour-long episode one week, and then all of a sudden, it’s, like, three minutes. Now, you don’t want to do that. You don’t want to mix it up that much.

Again, you don’t have to be so specific in terms of how the time is going to be every single time. Now, by going into the top audio podcast section for the business section on iTunes, you’ll see that there’s a bunch that are in the half-hour section. There’s a four-minute one, a four-minute one, a 20 minute one, etc.

In short, there’s a wide range. It doesn’t really matter. There’s no right or wrong. It just means what is right for you, and just go based on your style, whatever you feel is right.

Then, yes, you can change things along the way. You can change your rhythm, you can change your frequency, you can change the length of your show.

Nothing has to be set in stone, but just pick something, try and shoot for it, and then you can go from there.

Frequency of episodes

Alright, next, let’s talk about how often each of your episodes should come out.

Should they come out once a week, once a month, or once every day? For example, John Lee Dumas at Entrepreneur on Fire. He’s a big fan of SPI. He is like a machine, an absolute beast.

He produces seven episodes per week for 365 days. It’s crazy. That’s how he’s up to episode more than 1,600 episodes, which is insane. He’s very consistent; he’s very much a machine.

However, don’t be afraid. Some automation strategies will allow you to hand off some of this work to other people and systematize this whole strategy for you.

Yes, you’re going to be able to understand how to do something like that, but is that something that you actually need?

No, there are very, very, many successful podcasts that just come out once a week, or even two or three times a month.

That’s it. Very successful podcasts, a lot of them do not do seven days a week. Actually, most don’t because it’s just impossible in terms of the workload and productivity.

A lot of the ones that do have seven days a week are entire networks that have loads of people who work on the editing and stuff.

John is just an exception to the rule because he’s a solopreneur. But he’s killing it, and he’s doing it seven days a week. You don’t need to do that to succeed.

You can start with an episode that comes out every other week. Then, you can change the frequency, and that’s totally cool. However, the last thing you want to do is do more than you can handle, and then burn out, and then kind of drop out of the podcasting realm for a couple of months, and then sort of getting your legs back, and then come back again.

No, that’s being inconsistent. Remember, we committed to being consistent with this. Not just putting your podcast together, but being consistent means always being there for your audience and making sure that you are wise in terms of how you approach it.

Think about how often an episode of yours is going to come out.

To help you through this, let’s run through a little thought experiment. That is, consider how often you are thinking about having your episodes come out. Then, consider two years down the road.

Can you actually keep up and stay consistent throughout that whole period with that particular frequency? Then, think about all the other things that need to happen in order to put your show together.

At the start, it’s going to be a little bit harder than once you start to get your legs and begin to get the rhythm. But consider, can you keep up that frequency in about two or three years?

It’s wise to continue your show at least that long and not have you burn out and drop out. It’s not good for you; it’s not good for your fans or brand.